Of all the insane products that make spurious promises to turn men suffering from premature ejaculation into Warren Beatty crossed with Russell Brand, this one has to take the biscuit. It’s an I-Pad app for P.E.
For £2.99, the app claims that it will help men ‘take control of (their) mind and body and become a great lover.’ Designed by a British hypnotist Darren Marks, the app, called Premature Ejaculation HD, is intended to help users relax and feel confident and in control when in bed.
It provides access to hypnotherapy sessions via audio which are meant to get you into a meditative state – prior, obviously, to having sex, rather than during. - getting an IPad involved between the sheets could be somewhat awkward. You also get to look at calming images of waterfalls and other such screen-saver type images to really help you get in the mood.
Clearly, men suffering from Premature Ejaculation can benefit from doing relaxation exercises before they try to have intercourse and hypnotherapy sessions on an I-Pad are not going to do any harm, as for example buying unlicensed medications might do.
Still, it’s still a bit depressing that people are still trying to make money out of desperate individuals, making promises to turn someone into a ‘great lover’ when they are totally unable, and are worst of all unqualified to do so!