Will the faces of the JLS singers really help to sell condoms? JLS have launched a new sexual health foundation and are setting out to promote safe sex with a range of JLS condoms. Each band member will have his own face pictured on the condom wrapper.
Looking back at the results of the sexual health figures collected for 2008 to 2009 and issued by the HPA (Health Protection Agency) some months ago, perhaps JLS and celebrities alike would do well to promote the use of condoms. It was reported that those between the ages of 15 and 24 practise the most unsafe sex with one in ten becoming re-infected within a year of being treated.
Despite how positive this type of promotion sounds, there is debate circulating about the mixed messages that musicians in the limelight are sending with their sex, drugs and rock n’ roll lifestyles. I must admit, I imagine JLS as far from the hotel trashing, drug taking ‘cool’ that we have all at one point been romanced by. Rather, I would wonder whether JLS will have a powerful enough influence on the age groups most in need of inspiring. Have they indeed gone passed their obsessional phases with baby faced boy band members?
Or from another perspective, will the innocent, awe inspired, prepubescent individuals among the young loyal British fans feel that sex and sexual promiscuity has now been normalized and Okayed for them by the bonafide goody boy band?
With chlamydia and gonorrhoea on the rise, this type of promotion cannot hurt. High percentages of new cases of these common STIs were contracted by those aged 15 to 24.